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FABRICA

Established in 1994 from a vision of Luciano Benetton and Oliviero Toscani, it is based in Treviso, Italy, in a space of magical architecture restored and augmented by Tadao Ando. A renaissance-inspired, learning-by-doing approach, where creative talents under 25 from all over the world experiment contemporary communication through a constant contamination between different disciplines, such as photography, video, graphics, design, music and digital.

Fabrica also organizes a program of workshops, lectures and training experiences where the worlds of art, culture and research meet to develop new ideas. Internationally renowned architects, musicians, historians, designers, artists, interaction designers, art directors and sociologists collaborate with Fabrica.

Fabrica is primarily a meeting place that lives and is transformed through a continuous exchange of experiences, using a methodology that borrows the concept of “learning by doing” from the Renaissance workshop.

The concrete form of the training process and cross-interaction are the guidelines of the creative process that characterizes Fabrica’s activities.

Even its architecture is witness to this: an old villa, restored and augmented by one of the most renowned contemporary architects, Tadao Ando, like a bridge thrown between the past and the future, with cement roots solidly anchored into the earth and columns that stretch into the emptiness to hold up the sky. Fabrica is not a school, an advertising agency or a university. It is a cultural center of artistic and communication competence, an incubator of talent.

Every six months a group of young, talented creatives – 25 years old or under – selected from all over the world undertakes a training and research path through photography, visual communication, interaction design, video and writing. The semester is curated by a Program Director selected within the Fabrica Alumni network who, after their residency at Fabrica, have distinguished themselves for having achieved important results in the creative field. Through engaging methodologies, the Program Director stimulates and encourages the researchers to develop their projects and produce groundbreaking communications.

The Program consists of a series of workshops, conferences, screenings and seminars involving international mentors, visionary artists and professionals who accompany the young creatives in their research path. The residents also participate in a series of international competitions such as the “Future Lions”, “Plastic is not the Enemy” by Rossana Orlandi or the “Mobile Film Festival”; team building activities; production of creative contents for Fabrica’s social accounts and collaborations for companies and organizations.

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